I love it when designers choose to use gymnasts, athletes or dancers to show off their clothes instead of models. Athletes seem to be much more in tune with their bodies, and the sense of movement that emanates into the clothes is pretty cool. And, athletes can often pull off more and diverse poses. Sometimes when models try to dance, they fail spectacularly (as demonstrated by this editorial).
These photos of Nastia Liukin for Max Azria SS09 really show how awesome clothes can be. I love the fluidity of her movements (so weightless!), and how that’s echoed in her hair and the grecian feel of the clothes. I love how the photographer captured the fabric in motion; it’s almost like seeing the clothes in person.