Internet Currency

I haven’t thought about Salad Fingers in years. Salad Fingers likes to caress rusty spoons, and is documented in a series of videos about his surreal (and frankly, horrifying) adventures. Back in the day, I would quote it to my friends all the time–I could even imitate the voice pretty well. The original flash videos are some of the creepiest things I’ve ever seen–right up there with William Faulker’s “A Rose for Emily” and the end of The Silence of the Lambs.

Imagine my surprise when Queen Michelle posted an editorial called “I Like It When the Red Water Comes Out” last week. I did a double take–the quote, the giant hands, the creepy vibes–is that really from Salad Fingers, or am I just not keeping up with Kids These Days? So I trotted on over to to rewatch old episodes, and yup, the red water makes an appearance in the second episode.

Queen Michelle had posted stills, but I discovered that the original editorial was animated. What a great idea for an online magazine, yeah? I think it works especially well for a Salad Fingers-themed shoot too, because intermittent animation adds an extra layer of creepiness to the editorial. But the greatest thing is that the editorial embodies all of the surrealism and ghastliness of the original movies –even down to my visceral reaction (What? I like to creep myself out. There’s a reason I like Faulker!).

Brilliant idea, brilliant execution. This editorial makes me excited to see what else online fashion magazines can do. I’d love to see other fashion editorials based on internet phenomenon– We Love the Moon or All Your Base or The Ultimate Showdown or The End of the World or… I’m going to stop now.

FYI: If you want to watch Salad Fingers, I recommend doing it in the daylight, especially if you’re easily disturbed. Friends don’t let friends unintentionally give themselves nightmares.